OBJECTIVE
Our objective was create an alluring, contextual, modular experience to build on Patrón brand awareness.
APPROACH
Our team began with an exploration of visual concepts. Once visual direction was established, we proceeded with information architecture and content. I came onboard as the art director once much of the vision was established, so I oversaw and guided the UI and visual design into final execution and development.
contextual cards
Fresh content delivered in a scrolling newsfeed format with location-detection capabilities to engage users where they are.
crafted content
Curated cocktail recipes, events, videos and stories highlight the best of the Patrón brand.
minding the details
Highlights of Patrón Tequila's unique production process demonstrates the high quality and unique characteristics of the product.
awards
2016 Silver District & Silver & Bronze Addys; 2016 Webby Awards Honoree; 2015 W3 Best In Show, 3 Gold Awards & 2 Silver Awards