Mandy Smith
Art Direction + Design
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Borderlands Brewing Company

Creation of branding, brew design, packaging, and environment for a craft microbrewery in Tucson, AZ that produces high-quality beer made with all-natural, local ingredients.

 
 

BORDERLANDS BREWING COMPANY

Creation of branding, brew design, packaging, and environment for a craft brewery in Tucson, AZ that produces high-quality beer made with all-natural, local ingredients.

 
 
 

Branding

Borderlands’ brews are inspired by the local community, and are well-suited to be enjoyed during the hot desert days and nights. Branding was created to visually connect to the region’s geography and lifestyle.

 
 
 

Brew identity system

With the brewery branding established, and six brews ready to enter the market, an identity system was created for the brews.

 
 
 
 

Noche Dulce Brew

Borderlands began canning with their most successful brew — Noche Dulce, a vanilla porter.

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Citrana Brew

Borderlands has recently added their Southwestern style gose, Citrana, to the retail lineup.


 
 

awards

2012 Gold Addy Award for Branding; 2015 Bronze (Austin) & Silver (District) Addy Award

Created in collaboration with The North State Design Studio.